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Case Studies
From local one-man garden design companies to, multinational corporations such as Cisco to, well, The Army - Hatton Marketing have all sizes of clients.
Click on a case study below for more details
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2010
Google Instant - Effect on SEO and PPC
Real time search went *really* real time yesterday, with a widespread roll out of Google Instant.
When logged into a Google account, the search results now change before your very eyes - giving, frankly, a slightly nauseating sensation when first used. The effect isn't there on an unlogged in account at present.
Here's a screen grab of someone looking for "chicken curry recipes" and then changing his mind and going for a chicken casserole.
Things to note:
Microsoft AdCenter Fail... Fail
In our infrequent uses of the MS Ad Center interface for clients, we always seem to have problems. Last time it was a complete inability of the interface to recognise a new credit card which resulted in many emails and phone calls before it was fixed.
Today we're trying to use the "Import Campaigns" function. It failed. What failed even more was the error message.
Thanks.
Google AdWords New "Related To" adverts - spotted them yet?
In the past couple of weeks, Google have been testing "Related to..." and "Also try..." adverts within the normal Googel AdWords adverts for certain searches.
For example, the image to the right is the sidebar which appeared for a search for "Google Ad Manager"
There are two "Related to" advert sections which have appeared: "Related to Google Adsense" and "Related to Ad Server".
Opportunity for paid internship for recent graphic design / website design graduate
Hatton Digital are offering a great opportunity for a recent graduate in graphic design / website design to join us immediately on a paid internship to work on client projects and build up their portfolio of digital work.
More details here: website designer - paid internship
IE6 UK browser share now below 5%
Statcounter have reported that in May 2010 the share of the browser market for IE6 has fallen below 5% for the first time - signs that the browser is finally coming to the end of its life.
Source: StatCounter Global Stats - Browser Version Market Share
China bans Google
In January of this year Google reported an attack on thousands of Gmail accounts thought to be those belonging to human rights activists in China. After investigation by VeriSign it was also revealed that at least thirty other large companies, including those in internet, finance, technology, media, and chemical sectors, were similarly targeted in the country.
Google was discreet in not pointing out who they felt was involved in the attack, but VeriSign said they had a pretty good idea.
Pay Per Click (PPC) Glossary of Terms
To continue the PPC theme this month we have provided you with a helpful Glossary of Terms. So if we’ve used any jargon or technical terms that you don’t recognise, you can now find them all in one place.
For those who came to our PPC workshops this month this will be a quick reminder. Some definitions are specific to Google [G] or Yahoo [Y] or Microsoft [M].
Why any business needs a marketing plan
- It allows everyone in the business to know the organisational goals and the rationale behind them, thus helping people to know what to aim towards each week, month, or year.
The importance of a Marketing Plan
This month the news everywhere is that apparently the Recession is over. Woo hoo!! However, economists are predicting that we’re not going to make a full recovery until 2012… (Boo…!)
With this in mind, ensuring that every penny you spend on marketing really counts is ever more cruical. You’ve got through the worst of it, it would be a real shame to lose the battle now, right?
During the Recession we have found that our clients sit in one of three camps:
A. It’s been so tough that they are thinking of selling
Is Drupal Secure for B2B Websites?
We often get asked the question, “Is open-source secure? The company that we spoke to before said that their proprietary CMS is more secure than any open-source” It’s a good question and if you’re considering re-building your site it’s one that needs to be covered off early in the decision making process.