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Case Studies
From local one-man garden design companies to, multinational corporations such as Cisco to, well, The Army - Hatton Marketing have all sizes of clients.
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2009
What’s New at Google?
There are a few changes afoot at Google in the search results which you should be noticing soon if you haven’t spotted them already.
SEO SWOT Analysis
What are the Strengths, Weaknesses, Opportunities and Threats of Search Engine Optimisation?
how much does bad SEO advice really cost you?
Chatting to companies today, as we do, to find out what their problems are and whether we are the people to fix them, we were reminded of the bad SEO practice that masquerades as SEO advice given by some Guildford and Surrey digital marketing agencies.
seomoz blog - What Deep Purple Can Tell You About SEO
Seeing Deep Purple at the Hammersmith Apollo on the weekend has inspired me to write the following post for SEOMoz...
What Deep Purple Can Teach You About SEO
Currently we're trying to think of how to relate other 70s rock groups to what we do...
SEO Industry stats which show why search engine optimisation is so important
Google is, without doubt the dominant force within the UK online search industry, accounting for between 80% and 90% of UK search engine traffic (depending on the source). Globally, comScore recently noted that Google is still significantly ahead of its competitors, generating 76.7 billion searches or 67.5 % of the market share in July 2009 which represents year-on-year growth in user numbers of 58.4%. In plain English, it is important you optimise your site on Google!
What Google’s MD had to say to Jeremy Vine
Google UK’s MD, Matt Brittin was interviewed on the Jeremy Vine show recently. Whilst the interview was replete with Vine’s usual wonderful generalisations and attempts to stir up controversy where none exists, there were some interesting snippets.
Is your website in need of a redesign?
Do you still have a 5 minute flash intro? Do you get traffic but no sales? Or are you still on page 3 or 4 of Google ...? It might be time for you to consider a redesign of your site to make sure you are not only giving out the right messages to prospects when they land on your site but also that they get there in the first place.
Cost Effective Changes for your Website
Making your website more effective is about asking questions – of your website and the people who come to it. These questions may not be easy to answer – but the answers to these questions will give you the information you need to take your website where it needs to go in order to work harder for your business.
You have to be really objective when you’re analysing your own website - put yourself in the mind of an ideal visitor to your site, and ask:
Twitter Announce "Business Plan"
Twitter has announced plans to introduce a premium business service.
Biz Stone, co-founder of Twitter said "these premium tools will be aimed at companies that wish to use Twitter to stay in touch with customers" though there haven't been any precise definition of what this will mean - only that it will probably include features like analytics which aren't currently provided for.
Twitter also announced that, whilst there were no immediate plans to introduce advertising, the company wanted to "keep our options open".