Case Study
The Banyard Group - a complete internet marketing campaign
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pay per click managment
Pay per click - there's a lot of names for this - search engine marketing, search engine advertising, SEM, SEA, Online Advertising, Pay-Per Click - but they all boil down to much the same thing: your advert appearing when someone types in an appropriate search into a search engine.
SEM (which is what we're going to call it from now on) provides immediate, measurable results for businesses looking to drive targeted traffic through to their website.
Hatton Marketing conducts SEM campaigns on behalf of lots of different clients who value our expertise in:
Keyword research - identifying those terms which bring targeted visitors to your site and don't waste your budgets on irrelevant searchers
Placement - is Google Adwords or Yahoo Search Marketing best for you? Or Miva? Or Thomson? Or one of the many other SEM systems.
Advert wording - writing adverts that get you noticed above your competitors
Budgets and cost-per-click - making your online advertising budget work hard
Reporting - measurable reports on how your campaign is doing, and recommendations for improvement
Management - optimising elements of campaigns such as keyword selection and budgets
So how is this different from Search Engine Optimisation?
