Hatton Marketing

Pay per click - there are a lot of names for this - search engine marketing, search engine advertising, SEM, SEA, Online Advertising, Pay Per Click (PPC), Google Adwords - but they all boil down to much the same thing: your advert appearing when someone types in an appropriate search into a search engine.

SEM (which is what we're going to call it) provides immediate, measurable results for businesses looking to get targeted leads through their website.

Hatton Marketing sets up and runs SEM campaigns on behalf of lots of different clients who want to get more qualified leads without increasing budgets. Our results are impressive - we've increased targeted leads through one client's website by 50% for no increase in their Google Adwords budget.

Our clients value our expertise in:

Keyword research - identifying those terms which bring targeted leads to your site and don't waste your budgets on irrelevant searchers.

Placement - is Google Adwords or Yahoo Search Marketing best for you? Or Miva? Or Thomson? Or one of the many other SEM systems.

Advert wording - writing compelling adverts that get you noticed above your competitors.

Budgets and cost-per-click - making your online advertising budget work hard.

Reporting - measurable reports on how your campaign is doing, and recommendations for improvement.

Management - optimising elements of campaigns such as keyword selection and budgets.

So how is this different from Search Engine Optimisation?