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case study
PaydayOk
Project:
PayDayOk is a leader in the same-day cash market and have been in the business for nearly 20 years. They have the business experience to offer a fast, secure, reliable service. They offer a unique Daily Rate Interest which means customers only pay interest for the period of time they borrow the money. People can request loans by phone, by email through their site (www.paydayok.co.uk) or via their office in Croydon. They specialise in lending relatively small amounts of money to help people get through the difficult period before their next pay cheque.
PayDayOk came to us with a task, to drive people to their website and generate more leads. Our solution was to use Google Adwords and what a success it turned out to be. Previously, the only advertising they had done, was through the Metro newspaper and their website wasn’t generating enough business.
After just one month of Google Adwords their return on investment was 500%. They’ve had more than double the applications that they usually had in a month and repeat custom rose sharply to 85%. All of this was from a single months paid search investment. And with a new site being designed, ready for the new year, we are pretty confident to predict more success on the horizon for PayDayOk.
Website: PaydayOk