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case study
Acuity Risk Management
Project:
Website re-build, CMS, SEO and PPC Management
Acuity Risk Management are the authors of STREAM, industry-leading integrated compliance and risk management software.
Acuity came to us with an existing website which didn't work for them - the design didn't do them justice, they found it hard to update, and most importantly it didn't bring them any leads.
Hatton Marketing rebuilt the website in a more search-engine friendly way on one of our CMS platforms, including some custom modules for news, events and opinion pieces. The website was redesigned with new layout and navigation to better show off Acuity's products and services.
Detailed research into keywords during the build process then allowed Hatton Marketing to work the content of the site in the best way to attract targeted leads interested in Acuity's services.
Hatton Marketing is now managing Google Adwords campaigns and search engine optimisation to drive new traffic to the website.
"Tripling website traffic is excellent," said Jonathan Otter of Acuity, "we’re now capturing traffic from new prospective customers."
Website: Acuity Risk Management