Case Study
Image 1st - how to work a Google Adwords budget harder
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internet marketing
Hatton Marketing loves search engines as they bring a lot of people to us who are looking for our services!
We'd like to help you with them as well.
We offer a variety of ways to help your business get found through the search engines, as well as techniques for making your site as useful and relevant as possible for the visitors to it.
Search Engine Advertising / Marketing (SEM) - we manage online Pay-Per Click (PPC) advertising campaigns for lots of different clients, researching keywords and phrases, writing adverts, setting budgets etc. - we make sure that our clients' budgets work hard for them, bringing the right people to their website.
Search Engine Optimisation (SEO) - getting your site found in the "natural" search results. We work either with existing sites or brand new sites, and analyse everything to do with the site, the structure, the words, the technical aspects to make recommendations as to steps which can be taken to make your site more visible to the search engines.
It might help to compare SEO and SEM to traditional marketing methods: SEO is to SEM what PR is to advertising. Like PR, SEO can take time to show results, but those results are often excellent and on-going. SEM is like traditional advertising - your advert appears immediately on the search engine(s) and starts driving traffic immediately.
