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internet marketing
Hatton Marketing loves search engines as, apart from recommendations, they bring most people to us who are looking for our services!
We'd like to help you with them as well.
We offer a variety of ways to help your business get found through the search engines, as well as techniques for making your site as useful and relevant as possible for the visitors to it.
Search Engine Optimisation (SEO) - getting your site found in the "natural" search results. We work either with existing sites or brand new sites, and analyse everything to do with the site, the structure, the words, the technical aspects, to make recommendations as to steps which can be taken to make your site more visible to the search engines.
Search Engine Advertising / Marketing (SEM) - we manage online Pay-Per Click (PPC) advertising campaigns such as Google Adwords for lots of different clients, researching keywords and phrases, writing adverts, setting budgets etc. We make sure that our clients' budgets work hard for them, bringing the right people to their website.
Blogging for SEO - search engines love new content, and blogging is a great way to provide it. With Hatton Marketing's new blogging for SEO package, we provide you with a fast, cost-effective way to get rapid results in competitive markets.
It might help to compare SEO and SEM to traditional marketing methods: SEO is to SEM what PR is to advertising. Like PR, SEO can take time to show results, but those results are often excellent and on-going. SEM is more like traditional advertising - your advert appears immediately on the search engine(s) and starts driving traffic immediately.