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case study - the banyard group
The Banyard Group
Project: marketing planning, web site redesign, search-engine optimisation, print design.
Typical of a lot of Hatton Marketing's clients, Banyards came to us originally looking to get their website redesigned. We asked them to take a step back - building the website is only part of the equation, working out what you want to say and how to say it is the real key to what they were trying to achieve.
Banyards took the time to think strategically and invest in Marketing Planning. Acting as Banyards’ virtual Marketing Department, Hatton Marketing works with them, at all levels, to create a consistent suite of marketing programmes across the group.
Website: The Banyard Group
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The Great Facebook URL Landgrab
Fri 12 Jun 2009 This weekend will see another "namespace landgrab" on the internet as Facebook allows users to register "usernames" to give a short URL to their profile.
