Hatton Marketing

** NO AGENCIES **

Location: Guildford, Surrey

Start Date: ASAP

Job Type: Permanent

Remuneration: competitive

Based in Guildford, Surrey as a Digital Project Manager / Web Project Manager / Web Producer you will be joining a remarkable mix of website designers and internet marketing experts who create lead-generating websites for all sizes of clients from small local companies to multinational corporations and household names.

When you’re writing the words for your website there is so much to think about. What shall I write? Is it too much? Does it make sense? Have I got the message right…? And oh yeah… will it be good for Google?

At the end of the day you’ll only be needing to worry about your content if someone is going to read it, and to get people to read it the copy has to be attractive to the search engines too. It is important therefore that you make it as easy as possible for search engines to find you and rank you highly on relevant, converting terms.

There are a few changes afoot at Google in the search results which you should be noticing soon if you haven’t spotted them already.

Web Design predictions for 2010

What are the Strengths, Weaknesses, Opportunities and Threats of Search Engine Optimisation?

Chatting to companies today, as we do, to find out what their problems are and whether we are the people to fix them, we were reminded of the bad SEO practice that masquerades as SEO advice given by some Guildford and Surrey digital marketing agencies.

Seeing Deep Purple at the Hammersmith Apollo on the weekend has inspired me to write the following post for SEOMoz...

What Deep Purple Can Teach You About SEO

Currently we're trying to think of how to relate other 70s rock groups to what we do...

Google is, without doubt the dominant force within the UK online search industry, accounting for between 80% and 90% of UK search engine traffic (depending on the source). Globally, comScore recently noted that Google is still significantly ahead of its competitors, generating 76.7 billion searches or 67.5 % of the market share in July 2009 which represents year-on-year growth in user numbers of 58.4%. In plain English, it is important you optimise your site on Google!

Google UK’s MD, Matt Brittin was interviewed on the Jeremy Vine show recently. Whilst the interview was replete with Vine’s usual wonderful generalisations and attempts to stir up controversy where none exists, there were some interesting snippets.

Do you still have a 5 minute flash intro? Do you get traffic but no sales? Or are you still on page 3 or 4 of Google ...? It might be time for you to consider a redesign of your site to make sure you are not only giving out the right messages to prospects when they land on your site but also that they get there in the first place.