Hatton Marketing

Google is, without doubt the dominant force within the UK online search industry, accounting for between 80% and 90% of UK search engine traffic (depending on the source). Globally, comScore recently noted that Google is still significantly ahead of its competitors, generating 76.7 billion searches or 67.5 % of the market share in July 2009 which represents year-on-year growth in user numbers of 58.4%. In plain English, it is important you optimise your site on Google!

• Great opportunity to drive more revenue from your site by increasing the right traffic to your site, generating new leads and reducing your acquistion costs.
• If you increase the number of relevant visitors you can reduce costs; more conversions reduces your cost per conversion and can reduce the need for Pay Per Click advertising (PPC).
• Customer loyalty will keep your customers coming back time and time again, so make your site easy to use and fully accessible.
• Enhance your brand’s visibility and credibility through your website’s search engine rankings. Attract incoming links, leverage your brand’s core messages through online PR and clever but simple design.
• Finally, after doing all of this on this, make sure that your reap these benefits with the integration of other marketing activities. Create effective landing pages, link with offline PR etc. Anything offline can be tested by driving responses online and using the analytics software to measure the results.