Hatton Marketing

• It allows everyone in the business to know the organisational goals and the rationale behind them, thus helping people to know what to aim towards each week, month, or year.

This month the news everywhere is that apparently the Recession is over. Woo hoo!! However, economists are predicting that we’re not going to make a full recovery until 2012… (Boo…!)

With this in mind, ensuring that every penny you spend on marketing really counts is ever more cruical. You’ve got through the worst of it, it would be a real shame to lose the battle now, right?

During the Recession we have found that our clients sit in one of three camps:

A. It’s been so tough that they are thinking of selling

We often get asked the question, “Is open-source secure? The company that we spoke to before said that their proprietary CMS is more secure than any open-source”  It’s a good question and if you’re considering re-building your site it’s one that needs to be covered off early in the decision making process. 

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Location: Guildford, Surrey

Start Date: ASAP

Job Type: Permanent

Remuneration: competitive

Based in Guildford, Surrey as a Digital Project Manager / Web Project Manager / Web Producer you will be joining a remarkable mix of website designers and internet marketing experts who create lead-generating websites for all sizes of clients from small local companies to multinational corporations and household names.

When you’re writing the words for your website there is so much to think about. What shall I write? Is it too much? Does it make sense? Have I got the message right…? And oh yeah… will it be good for Google?

At the end of the day you’ll only be needing to worry about your content if someone is going to read it, and to get people to read it the copy has to be attractive to the search engines too. It is important therefore that you make it as easy as possible for search engines to find you and rank you highly on relevant, converting terms.

There are a few changes afoot at Google in the search results which you should be noticing soon if you haven’t spotted them already.

Web Design predictions for 2010

What are the Strengths, Weaknesses, Opportunities and Threats of Search Engine Optimisation?

Chatting to companies today, as we do, to find out what their problems are and whether we are the people to fix them, we were reminded of the bad SEO practice that masquerades as SEO advice given by some Guildford and Surrey digital marketing agencies.

Seeing Deep Purple at the Hammersmith Apollo on the weekend has inspired me to write the following post for SEOMoz...

What Deep Purple Can Teach You About SEO

Currently we're trying to think of how to relate other 70s rock groups to what we do...