Hatton Marketing

This workshop is a practical day which provides the attendees with the knowledge required to set up and create a campaign for their business.  Training is 1-2-1 and gives all the practical know-how required to do their keyword research and set up a campaign using Google Adwords.

The day is ideal for organisations who already understand the theoretical approach to PPC but are losing money on their campaigns due to lack of application knowledge.  You might already be running a campaign but you're not sure if it's running profitably and need some re-assurance.

You’ll work with Tim Hatton on a 1-2-1 basis to set up your PPC campaign.   By the end of the day you will have a functioning campaign.

We would set up a day specifically for your company and want to work with you beforehand to understand your objectives and strategy so that on the day we can immediately start working with you to add value rather than spending time getting to know you.  This would involve a conversation with the trainer and we would ask you to fill out a brief.

You’ll need to come with logins to your account.  You’ll also need to have set up a Google Adwords account, determined the monthly budget, and have your Google analytics and website login details.
 
Agenda for the day
9.30am - Introduction
9.45am – 11.00am Re-cap on the PPC theory
11.00am – 12.30pm Look at your keyword research long lists, short lists, negative keywords
12.30pm – 1.15pm Lunch
1.15pm – 2.00pm Creating the campaign structure
2.00pm – 3.00pm Writing adverts
3.00pm – 4.00pm Setting budgets
4.00pm – 5.00pm Measuring and tweaking

 
Obviously this day is completely tailored to you so if there is something there which you would consider unnecessary then we could omit it for something more favourable.

Full day at Surrey Technology Centre, 40 Occam Rd, Guildford GU2 7YG.  Lunch included.

For more information or to receive a quotation please call 01483 685160

Also see our 1-2-1 introduction to pay per click (PPC)