Hatton Marketing

This is the ideal workshop for companies with little or no previous experience of PPC and are not sure what there keywords or strategy should be.  Training is 1-2-1 and gives all the practical know-how required to do their keyword research and set up a campaign using Google Adwords.

The day is ideal for organisations who already understand the benefits of PPC and want to make sure that they make the most of their investment and understand how it all works.  You’ll work with Tim Hatton on a 1-2-1 basis.  He'll walk you through the process of setting up your campaign and setting your objectives.  

We would set up a day specifically for your company and want to work with you beforehand to understand your business so that on the day we can immediately start working with you to add value rather than spending time getting to know you.  This would involve a conversation with the trainer and we would ask you to fill out a brief.

You’ll need to come with logins to your Google Adwords account.  You’ll also need to have a basket of seed terms, any additional account details for your analytics and website and determined the monthly budget.

Agenda for the day
09.30 Introduction to Search Engine Marketing (SEM)
SEO versus paid-search (PPC) – overview
10.30 Pay-per-click (PPC) marketing: strategy
Types of paid search marketing, Planning PPC campaigns, Setting goals, Keyphrase selection, Targeting strategy, Search vs content networks, Keyword matching techniques
11.00 Budget & bid management
Setting budgets, Ad creative, Testing and Optimisation, Copywriting strategy, Landing page strategy
12.30 Lunch
13.30 Google AdWords – set up your own campaign
Setting up a Google AdWords campaign, Ad campaign structure and settings,  Keyword Research, Review your keywords, How to work through to a filtered list, Targeting your ads, Google search and content networks, Creating your ads, Ad types
15.00 Improving Google AdWords performance
Quality score explained, Performance factors, Measuring results, Measuring performance using Google Analytics, Setting up Google AdWords conversion and goal tracking, Google AdWords reporting

Obviously this day is completely tailored to you so if there is something there which you would consider unnecessary then we could omit it for something more favourable.

Full day at Surrey Technology Centre, 40 Occam Rd, Guildford GU2 7YG.  Lunch included.

For more information or to receive a quotation please call 01483 685160

Also see our 1-2-1 practical pay per click (PPC) workshop